SF BART Station Domination

Worked with Titan 360 to  take advertising ownership of one of their SF BART Stations.  With nearly 400,000 commuters everyday this was a great Marketing  opportunity for ASUS.  8 2-sheet posters,  2  station king billboards,  2 Backlit dioramas,  1 illuminated pier,  1 pillar wrap, and 2 wallscapes were created for the takeover.  All assets were created within a  very limited timeframe - 1 week start to finish including concept. I drove copy, concept and final design working with Product Managers and our VP of Marketing. 

Date

November 2013

Client

ASUS

Role

Creative Director, Designer